Based on what you’ve
learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the
assessment questions below. Submit the completed template in the Week 10
assignment submission link.
|
Name: Professor’s
Name: Course Title: Date: Company/Brand
Selected (Mini Cooper, Samsung, Dairy Queen, or Axe): NOTE: You
will be completing an ORIGINAL Analysis on the business. |
1. Customers
Who are the
current customers/users? Include information related to demographics,
psychographics and buying behavior, price sensitivity, customer satisfaction and
loyalty.
For example: You could include information such as
whether the brand is trying to appeal to a certain social or cultural group and
how customers perceive the product/brand. It’s also possible to include demographic
information related to: age, educational attainment, geographic area, gender,
race, employment status and/or home ownership. Additionally, you can discuss psychographic
information which includes those attributes that relate to personality, values,
attitudes, interests, or lifestyles of people. This area is also related to situational
life stages as well as customer beliefs, and how customers want to see
themselves and be perceived. Some examples of psychographic groups include
video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life
cycle stages include: retirees, new homeowners, college students and new
parents. Be aware that some products/brands may appeal to a wider customer base
than others. Termpapersite
[Insert response]
What
do the customers buy/use of value from the business?
[Insert response]
What changes can the
company/brand expect in the future? How can the company/brand better serve its
customers?
(For example, you could include information about the current demand for
the product/brand, and how it is changing or has changed including possible
variations or modifications in the future. You may also determine/discuss if
the brand/company can take advantage or has taken advantage of the changes. It’s
also possible to consider and talk about whether the product/brand is a less
expensive substitute, perhaps, or maybe a product/brand that is easier to use
with more features.)
[Insert response]
Opportunities
(Make sure you label why you call each item an opportunity):
1.
[Insert
response]
2. [Insert
response]
3.
[Insert
response]
Threats: (Make sure you label why you call
each item a threat):
1.
[Insert
response]
2. [Insert
response]
3.
[Insert
response]
2. Company
This Section
Discusses what the brand is currently.
Identify strengths and weaknesses of the company/brand as it exists today,
providing at least 3 strengths and 3 weaknesses. What does the company/brand do
well and not so well at this very moment?
List
3 Strengths (Make sure you label why you call each item a Strength):
1.
[Insert
response]
2. [Insert
response]
3.
[Insert
response]
List 3 Weaknesses: (Make sure you label why
you call each item a weakness):
1.
[Insert
response]
2. [Insert
response]
3.
[Insert
response]
This Section deals
with what the company/brand needs to become.
How can the company/brand
improve its weaknesses and maintain or grow its strengths? Suggest how the
company/brand can improve upon the things it does well and not so well.
[Insert response]
3. Context
Define the current
business environment. Include information about political, legal, economic
technological and societal factors that may influence sales.
For example: You could perhaps discuss the current
trends and conditions for this Industry and for the brand. It’s possible to
include information about how the Economy affects this industry. This could
include changes in income: are people losing jobs, or getting paid more? Changes in spending habits could be considered
as well. Other factors such as use of public transportation and shopping online
may also be relevant. Whether or not the product is high-tech, or state-of-the-art
can be also be included in describing the context. For example, are there other
companies producing new versions of the product? Is the market changing
quickly? How is technology affecting this product or service? Are there any new
laws that may affect the brand?
Political
Environment: [Insert response]
Legal:
[Insert response]
Economic:
[Insert response]
Technological:
[Insert response]
Societal/Sociocultural:
[Insert response]
4. Collaborators
Define the business
partnerships. Does the company/brand have any current partnerships? What other
company/brand do you think may be a good partner for them?
Current Partnerships and the
discussion on them: [Insert response]
Proposed NEW Partnerships and the
discussion them: [Insert response]
5. Competitors
Who are the main
competitors? Label and discuss the top three competitors and why you consider
them a competitor.
Competitor
1:
[Insert response]
Competitor
2:
[Insert response]
Competitor
3:
[Insert response]
6. Recommendations
Based upon the
analysis you just completed in this worksheet, what are three (3) key
recommendations that you could pass along to Management regarding the future
direction of the company you selected? Discuss why you have created these strategies
and why you think they should be undertaken and work for the business.
1.Recommendation #1 and the Defense/Justification
of the Recommendation: [Insert response]
2. Recommendation #2 and the Defense/Justification
of the Recommendation: [Insert response]
